Shampoo for revitalization and volume Joico JoiFull Volumizing Shampoo Big, full of body and full of volume; it is the dream come true for fine and thin hair. With this powerful transforming trio - Joico JoiFull shampoo, conditioner and modeling serum for exceptional volume without weighing down the hair - long-lasting hairstyle, full hair, revitalized look and easy to manage, does not deposit the residue that weighs down or burdens the hair, a typical action for most volume products. Amazing and long-lasting density with Joico JoiFull Volumizing Shampoo. Shampoo with rich foam, which easily removes sebum and impurities that are known to weigh down fine hair. The hair becomes clean and shiny — it nourishes and gives extraordinary body to the hair, with a feeling of natural hair. The hair acquires density, elasticity, easily with three complementary steps: 1. clean to obtain the fundamental base for density with the Joico JoiFull Volumizing Shampoo; 2. use the safe and protective Joico JoiFull Volumizing Conditioner for volume; 3. then style with the Joico JoiFull Volumizing Styler styling lotion that will complete the result and the final look of the hair. Benefits: Fuller, thicker hair, natural elasticity Keeping the hairstyle for at least 24 hours *Provides long-lasting protection against humidity *Instantly adds shine Rich foam cleans the hair delicately, but also deeply Adds instant body, maintaining light hair without weighing it down *When use the JoiFull shampoo, conditioner and volume serum as a complete system The ingredients in JoiFull densify the hair, providing an explosion of fullness, together with a healthy, strong, shiny appearance and long-lasting results.Rice protein Rich in amino acids, helps to strengthen and thicken the hair , giving at the same time a feeling of denser hair and visible volume to fine and soft hair. Bamboo extract Rich in fiber and silicon, it helps to enhance the volume, while promoting thicker, stronger and shinier hair. Joico Smart Release technology, is the unique system of intelligent liposomes that allow the gradual release of active substances in the hair: rose hip oil, arginine and keratin - to restore softness and shine, to rebuild and protect damaged hair, to maintain strength and elasticity the hair.