Violet shampoo for blonde hair Joico Blonde Life Violet Shampoo Blonde Life offers the client a premium treatment through formulas specially designed to combat copper reflections, fragility and breakage - the main problems faced by blonde hair post-treatment in the salon. To combat the coppery reflections and to maintain the cool blonde for a long time, JOICO introduces the new ultra-violet duo. Blonde Life Violet Shampoo and Conditioner instantly eliminates yellow shades, restoring the beauty and shine of blonde hair in the cool color direction. Keep the cool blonde with Blond Life Violet Shampoo – a shining shampoo, free of SLS/SLES sulfates, which instantly neutralizes yellow and copper tones. A rich foam that delicately cleans the hair. The Blonde Life Violet shampoo acts immediately, cleaning and eliminating copper tones for the most perfect blonde. Designed for: Shade of Light Blonde - What is the basis for the instant neutralization of unwanted copper shades in the hair. Over-processed hair - The Blonde Life Violet range is specially designed for sensitized hair that has been subjected to repeated bleaching. Platinum Blonde / White hair - The range Blonde Life Violet is an excellent option for white or gray hair, natural or dyed. Benefits: Instantly eliminates copper tones and brightens cold blondes Contributes to maintaining the appearance of healthy and extremely shiny hair Nourishes and protects blonde and fragile hair Ingredients: Arginine: A natural amino acid essential for hair resistance. Products that include Arginine help protect the hair and rebuild it from the inside out. Tamanu Oil: Rich in essential fatty acids and Omega-6 and -9, this rare and nourishing oil from Southeast Asia increases shine, protects color and eliminates copper shades with each application. Monoi Oil: Rich in essential fatty acids, this exotic mix of Coconut Oil and Gardenia Extract from Tahiti nourishes and protects each strand of hair, acting from the inside to restore the level of hydration and it confers softness, elasticity and volume from the outside to smooth the surface of the hair, fights electrification and protects against dehydration and damage caused by the environment. Smart Release Technology – JOICO's innovative system of intelligent liposomes that allow the gradual release of active substances on the hair.